Propaganda Videos

18May07

This is a great viral ad for ‘California Map & Travel Center’. Playing on the idea that men rarely ask for directions, and a humorous consequence of a possible yet extreme outcome. The way in which the commercial is not a straight forward cliche ad, but uses violence (even if it is as self defense), humor, and a gender based theory all rolled into an ad which gets the message through. I feel as if this marketing strategy as a viral ad works well and has been widely spread online proving this point.

[ifilm=2855656]